Mumbai: Baseline Ventures, a sports management company has announced the signing of Indian sporting icon and 2008 Olympic Gold Medallist, Abhinav Bindra. Baseline Ventures will be exclusively representing successful shooter Abhinav Bindra for all commercial engagements, including brand endorsements, sponsorships, licensing etc.
Abhinav Bindra made history at the 2008 Beijing Olympics by becoming India’s first individual Gold medallist. His journey to this achievement is a testament to his relentless pursuit of excellence, which also made him the first Indian to win a World Championship Gold in Air Rifle Shooting. Born in Dehradun, Bindra has won over 150 individual medals in a career that spanned over two decades, concluding with a commendable fourth-place finish at the Rio Olympics in 2016. His illustrious career has earned him the Arjuna Award, the Rajiv Gandhi Khel Ratna Award, and the Padma Bhushan, India’s third-highest civilian award. He has also been conferred with the Blue Cross, the highest honour by the International Shooting Sport Federation, and holds the honorary title of Lt. Col. in the Territorial Army.
Beyond his career in sports, Bindra is passionately involved in numerous initiatives through the Abhinav Bindra Foundation Trust (ABFT). The foundation is dedicated to leveraging sports for social change, focusing on intervention, education, and social upliftment. ABFT’s STEAM scholarship program integrates Science, Engineering, Analytics, and Medicine into the training of grassroots athletes. The foundation’s efforts also include the Sport Science Interventions at ABTP Centers, the Athlete Mental Wellness Program, and the Physiotherapy and Sport Science Institute in Odisha. Additionally, the foundation’s ‘Sport4Her’ program empowers female athletes, and its Olympic Values Education Program, in collaboration with the International Olympic Committee and the Governments of Odisha and Assam, has positively impacted millions of school children.
Abhinav Bindra shared his thoughts on this occasion, “I am looking forward to working closely with Baseline Ventures to create valuable and meaningful collaborations. Their expertise in sports marketing is well known and I hope to partner with them to nurture mutual goals.”
Baseline Ventures co-founder Vishal Jaison expressed his excitement about the partnership, stating, “We are honoured and thrilled to represent Abhinav Bindra, a legend in Indian sports. His career and accomplishments are a testament to his hard work and determination. We look forward to creating meaningful and impactful opportunities that align with his vision and values for the long term.”
With the signing of Abhinav Bindra, Baseline Ventures continues to strengthen its portfolio of top-tier sports athletes and further cement its status as a prominent player in the Indian sports landscape through its unwavering commitment of creating a share of voice for athletes across sports.
