Financial services company Mastercard has announced badminton players Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty as brand ambassadors in India.
The new ambassadors will partner with the company to spread awareness about the safety, security, and convenience of digital payments in India.
This partnership is in line with the efforts of the Reserve Bank of India (RBI) and Prime Minister Modi’s vision of Digital India.
The badminton stars will be a part of the company’s ‘Team Cashless India’ campaign, which works with merchants and cardholders to create awareness of the safety, security and convenience of digital payments.
Nikhil Sahni, division president, South Asia, Mastercard, said, “The company is delighted to team up with Indian badminton stars Sen, Srikanth, Rankireddy and Shetty, who serve as an inspiration to millions of sports enthusiasts in the country.”
“With support from the new badminton brand ambassadors, the company aims to meaningfully engage with millions of cardholders and help support India’s cash-to-digital journey,” he added.
Sen said, “I am honoured to serve as an inspiration to millions of Indians by partnering with Mastercard to tangibly demonstrate the benefits, ease and safety of digital payments, which I have experienced firsthand.”
SOURCE: THE ECONOMIC TIMES
